How to Price Your Art: A Practical Guide for Artists
We’re kicking off our Selling Your Art blog and socials series with practical tips on pricing your artworks, whether you’re selling online, at markets, or elsewhere.
Swipe through our guide for advice on:
- Researching your market
- Understanding costs and print order sizes
- Pricing for value
- Ensuring quality your customers will love
Research Your Market
Start by finding artists with a similar style, size, and audience to yours. Check their price ranges to see how much they’re charging. This helps you position your pricing consistently and understand what customers are willing to pay.
Understand Your Costs
Factor in all costs:
- Printing and delivery (print cost, packing, shipping)
- Time and labor (creating, photographing, editing, listing)
- Edition size (limited or single prints)
- Marketplace fees and taxes
A common rule is cost × 3–4 to ensure selling is worth your time and effort.
Price for Value, Not Fear
Don’t underprice your prints. Be proud of the work you’ve created and aim for pricing that covers your time, marketing, and profit. Pricing for value shows confidence in your art.
High-Quality, Smart Pricing
Using premium paper and archival inks not only makes your prints look and feel professional but also increases perceived value. Customers and collectors are willing to pay for quality, cheap prints may sell fast, but they often attract bargain buyers. You want your customers to own a high-quality reproduction of your art that reflects its true value.
Final Thoughts
Pricing your art doesn’t have to be intimidating. Research your market, understand your costs, price for value, and focus on quality. If you need support with online sales and e-commerce, get in touch today and make your passion pay!